Milkita Lolipop Bubble Milktea Series KOL Campaign

Objective

Milkita, a lollipop-candy brand under the Indonesian FMCG company Unifam, launched its new Bubble Milk Tea Series Milk Tea, Matcha, and Taro flavors with an on-ground activation at Pekan Raya Jakarta (PRJ). The campaign's objective was to generate mass awareness for the newly launched product line and drive high engagement by combining an immersive stall visit experience with digital amplification. A single Mega KOL was paired with 200 Nano KOL buzzers who visited the PRJ booth, created TikTok video content, and used a Code Boost mechanic, translating an in-person retail activation into broad, cost-effective online reach and strong audience interaction with Milkita's new product launch.

Performance Metrics Result