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Ciputra Group KOL Marketing

Citra Maja & Cikupa KOL Campaign

Ciputra Group campaign case study logo, PDS Digital Agency

Objective

Create a short, engaging video that opens with a compelling hook highlighting Citra Maja Raya's key selling point, including its strategic location near Maja KRL Station, to keep viewers watching until the end. Showcase the property's exterior, interior, township facilities, and green open spaces through high-quality, stable visuals, complemented by relatable lifestyle moments that help audiences imagine living there. Maintain a light, authentic, and non-salesy storytelling approach that builds curiosity, encourages engagement, and strengthens brand awareness.

Performance Metrics Result

Cost Per View
Rp 7
Reach
2.837.746
Impression
4.053.923
The PDS Digital Agency campaign team

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