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Super Zuper KOL Marketing

Super Zuper x Trans Jakarta KOL Campaign

Objective

The campaign engages 57 Key Opinion Leaders (KOLs) to drive awareness and engagement through a location visit, supported by content deliverables of 1 TikTok video cross-posted (mirrored) to Instagram Reels (or vice versa) per creator, alongside codeboost amplification.

Performance Metrics Result

Cost Per View
Rp 9
Reach
2.446.462
Impression
3.494.946
The PDS Digital Agency campaign team

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